The Business of Floristry
Build a More Profitable, Sustainable Floristry Business
Consumers are changing. British flowers are becoming increasingly sought after. Sustainable floristry is no longer a niche—it is the future of our industry.
Whether you’re an established florist wanting to reduce your environmental impact, a flower farmer looking to offer professional floristry services, or a florist ready to work confidently with seasonal British flowers, this immersive two-day course will give you the knowledge, skills and confidence to make the transition.
Led by renowned florist Carol Peacock and flower farmer Roz Chandler, this course combines decades of commercial floristry, sustainable design and real business experience.
This isn’t simply about creating beautiful flowers.
It’s about learning how to work with nature rather than against it, creating designs that are both commercially successful and environmentally responsible.
Who is this course for?
This course is ideal for:
- Professional florists wanting to transition to sustainable techniques
- Florists looking to reduce their use of floral foam and imported flowers
- Flower farmers wanting to expand into floristry
- Freelance florists looking to develop their skills
- Experienced floral designers wanting to work confidently with British-grown flowers
- Anyone passionate about the future of sustainable floristry
Day One
Sustainable Floristry in Practice
Throughout the day we’ll explore how to create beautiful professional designs using sustainable mechanics and seasonal British flowers.
Topics include:
- Understanding British seasonal flowers
- Conditioning for maximum vase life
- Working with sustainable mechanics
- Foam-free techniques
- Design principles for natural, abundant arrangements
- Colour, texture and movement
- Working with local and seasonal materials
- Reducing waste throughout your business
- Professional floral demonstrations
- Practical sustainable design sessions
- Individual coaching and feedback
Rather than learning basic floristry, you’ll develop techniques that can immediately be implemented into your own business.
Day Two
Building a Successful Sustainable Floristry Business
Creating beautiful flowers is only one part of running a successful floristry business.
On day two we’ll share the commercial knowledge we’ve built over decades of running successful businesses.
Topics include:
- Building a profitable floristry business
- Pricing for profit
- Working with British flower growers
- Developing your own sustainable style
- Branding and positioning
- Marketing your business
- Social media that attracts your ideal customer
- Selling with confidence
- Professional tips and florist secrets
- Questions and open mentoring session
You’ll leave with practical, actionable advice you can implement immediately.
You'll leave with
✔ Greater confidence working with British-grown flowers
✔ Sustainable mechanics and techniques you can use immediately
✔ New design inspiration
✔ Practical business strategies
✔ Comprehensive workbook
✔ Pricing guidance
✔ Marketing and social media ideas
✔ Supplier recommendations
✔ Certificate of Attendance
Why Learn With Us?
Carol Peacock is one of Britain’s most respected florists, renowned for her natural, sustainable style and exceptional teaching.
Roz Chandler has spent over fifteen years growing British flowers commercially whilst building successful businesses, mentoring thousands of flower farmers and florists across the UK.
Together, they bring a unique combination of commercial floristry, flower farming and business expertise that simply can’t be found elsewhere.
This is more than a floristry course
It's an opportunity to become part of the future of British sustainable floristry.
Join a growing movement of florists choosing beautiful, environmentally responsible design without compromising creativity, quality or profitability.
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