How to Run Profitable Floristry Workshops
A Live Online Masterclass with Roz Chandler & Carol Peacock
Turn your floristry skills into profitable, fully booked workshops
Christmas wreath workshops are one of the biggest opportunities of the year for florists, flower farmers and creative businesses. But running a successful workshop is about so much more than teaching people how to make a wreath. Learnings from this Masterclass are applicable for all workshops but just taking wreaths as an example.
How do you price it?
How many people should you take?
What should you provide?
How do you market it?
How do you make it enjoyable, organised and profitable?
Join award-winning flower farmer and educator Roz Chandler and sustainable florist Carol Peacock for a practical 90-minute online masterclass where we'll share exactly how we plan, market and deliver workshops that people love.
Although we'll use Christmas wreath workshops as our main example, everything we cover can be applied to spring wreaths, hand-tied bouquets, seasonal arrangements, flower crowns, dried flowers and creative workshops throughout the year.
What will you Learn?
During this live online session we'll cover:
- How to plan a workshop from start to finish
- Pricing for profit—not just covering your costs
- Choosing the right venue and group size
- Equipment and materials you'll need
- Managing bookings and payments
- Creating a smooth workshop experience
- Marketing strategies that fill your workshops
- How to encourage repeat bookings and referrals
- Avoiding the common mistakes that cost time and money
- Tips for managing different abilities and keeping everyone engaged
We'll also share plenty of real-life experiences, lessons learned and practical tips that we've developed over many years of teaching thousands of students.
Live Q&A
One of the biggest benefits of this session is the opportunity to ask us anything.
We'll leave plenty of time at the end for your questions, whether you're planning your very first workshop or looking to improve workshops you've already been running.
No question is too small.
Who Is This For?
This masterclass is perfect for:
- Florists
- Flower farmers
- Sustainable florists
- Workshop hosts
- Creative businesses
- Anyone wanting to add workshops as an additional income stream
Whether you're planning Christmas wreath workshops or workshops throughout the year, you'll leave with practical ideas you can put into action immediately.
The Details
Format: Live online training
Duration: 90 minutes
Includes:
- Live teaching from Roz and Carol
- Practical business advice
- Marketing and pricing guidance
- Live Q&A
- Replay available (if applicable)
Why Learn With Us?
Between us, we've delivered hundreds of workshops to thousands of students—from intimate groups to large-scale demonstrations and sold-out seasonal events.
We've made the mistakes, refined the systems and discovered what really works.
Our aim is simple: to help you deliver workshops that are enjoyable to teach, memorable for your customers and profitable for your business.
Whether you're preparing for the Christmas season or planning workshops all year round, this session will give you the confidence and knowledge to make them a success.
Stop guessing. Start running workshops that people recommend, return to and book year after year.
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