Are you ready to
Build Your Blooming Business
Your Dream?
Taking care of the earth whilst growing scented, natural, beautiful blooms for weddings, funerals, holidays, and special occasions.
And
Reaping the financial rewards of your efforts, whether you decide to sell direct, sell wholesale, add in floristry skills, or partner with a florist.
In other words you want:
A flourishing, sustainable cut-flower business that actually makes money
Are you ready to
Build Your Blooming Business
Your Dream?
Taking care of the earth whilst growing scented, natural, beautiful blooms for weddings, funerals, holidays, and special occasions.
And
Reaping the financial rewards of your efforts, whether you decide to sell direct, sell wholesale, add in floristry skills, or partner with a florist.
In other words you want:
A flourishing, sustainable cut-flower business that actually makes money
What is your business plan? Who is your ideal client and where will you find them? What is your brand and what does it stand for? How do you ensure that you maximise your profit from your plot?
The list of questions seems endless and every resource seems to have a different answer.
It’s enough to make you feel like the proverbial dog chasing its tail.
Let me throw you a bone.
Growing the flower farm business of your dreams is completely possible.
I should know, I have done it! And now I can share it with you...
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Put the business building blocks in place. Marketing, branding, social media and more. Get coaching, examples, and support to reinforce what you’ve learned.
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Get your growing and pricing right. More support from experts who can confidently assess your efforts.
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Together with work on your mindset, we will put in place all the pieces you need to become a successful flower farmer. Without the mistakes and pitfalls which cause so many businesses to fail.
That’s the trick, isn’t it?
Knowing your work is leading you toward your goals - rather than just stabbing in the dark.
In just 16 weeks, my course
“Blooming Business”
will provide you with the knowledge, skills and support to make your dreams into reality
I'm Roz Chandler. I have been on this journey too and have now been running my flower farm for over ten years.
About Roz...
Roz is passionate about helping farmers, small holders, landowners, and florists globally create profitable businesses from farming cut flowers.
Roz has taken the journey from learning how to grow cut flowers all the way to running the profitable and sustainable business at Field Gate Flowers.
She knows your struggles and how time-consuming and tiring this venture can be.
She understands there’s more to a successful flower business than just growing flowers!
Most importantly, Roz can help you jump to the front of the queue by sharing the knowledge she has gained over ten years as a flower farmer.
She is perhaps uniquely placed to teach you how to be a profitable flower farmer, due to her background. She has 30 years marketing experience and has run her own businesses for decades.
. . . to be successful and profitable as a flower farmer, you need both the business framework and skills AND the horticultural knowledge and plans.
Instead, let’s cut through the confusion to help you build the foundations of your business right.
Join me in the “Blooming Business” course where you’ll receive:
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Easy to understand, jargon-free, no-nonsense training
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A structured syllabus with accountability to ensure you are supported to succeed.
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My small scale, high intensity flower farming plans to maximise your growing windows
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A growth plan tailored to take you from your current situation to your future brilliant business success. Focusing effort towards working on your business, not just in it.
Q & A Your Burning Questions about this course
Q. When does “Build Your Blooming Business” start and finish?
The course starts on 14 November 2022 and runs to February 2023
Q. What if I’m not in the UK?
This is definitely not an issue. We try and hold live sessions at 8pm UK time which is a time when most corners of the world are awake. All sessions will be recorded, accompanied by written materials where appropriate. This course focuses on making a financially successful business from flower farming regardless of location.
Q. When is the best time in my business journey to take this course? Is it too early/late for me?
If you are just starting out, or about to start out, this course will help you start off on the best foot possible.
This course will also help those who have had a flower farm for a couple of seasons uplevel their business. It will give you the opportunity to re-evaluate your business and 'fill in the gaps' to grow it faster and more efficiently.
This course is not right for you if you are already a flower farmer running a profitable business and you don't need any help! However, if you want to come and learn how we do it here at Field gate Flowers, we would love to have you.
Q. What if I can’t make the lives?
Everything is recorded and in a membership portal or Facebook group.
Q. I have little knowledge of marketing, sales and profit. Can I really do this?
This is common in the world of flower growing, and precisely why I have created the “Blooming Business” course!
All the pieces you need are right here, including guidance and feedback to increase success.
Marketing – Growth – Sustainability – Profit
“Blooming Business”
is the only fully flower farming foundations course you will ever need.
I can’t wait to see you there!
Roz is walking the talk. By applying all the strategies and techniques she has learnt and studied as a Marketing Director (for nearly 40 years), Roz then made the flower farm her main source of income. She will teach you to do the same.
Ready for a peek inside?
Course Modules
Ok, so here are the details. No confusing messages. A structure that makes sense and takes you through step by step so you can progress without feeling overwhelmed. Questions answered with no fluff.
You’ll learn all the things you need to ensure your business is visible and reaching its desired audience. This is what will make the difference between a surviving flower business and a thriving, profitable flower business. Don’t be put off if there are expressions or names in this list that mean nothing to you at the moment!
We promise you ~ by the end of the course you will know everything you need to know about being a successful flower farmer!
1. Business Plan and Goal Setting
Planning the set up and growth of your business, to set you up for success!
2. Brand Identity, Brand Strategy and discovering your Ideal Client
Learn what makes you different and how this can make you more money!
3. Content Strategy and messaging
We’ll plan out your content strategy to match business plan. You’ll decide which channels to use, how to use them well, and how often.
4. Marketing plan
How to use social media, websites, SEO, blogs, email lists and why you need one. How to use all of these to drive sales!
5. Pricing and competition
Always the first question for Flower Farmers. How do I price for profit?
6. Accounts and cash flow
Learn how to manage your profits to ensure that you are paid for your work and can keep growing your business. Plus, the basics of business accounts.
PLUS
Learn how to grow for profit
- My small scale, high intensity flower farming planting plan blueprint (aka how to make the most money from the space you have available to you)
- Learn to grow what will sell to your clients
- How to plan a profitable patch
AND
Let us help you stay on track with group coaching sessions
- We will have monthly accountability sessions where you can ask us for help and we will keep you on track
- Hot seat sessions where you can come on with us and your classmates and we will help you troubleshoot anything on which you are stuck.
- Implementation weeks where you can work on the homework from the previous weeks and your overall business and growing strategies
AND NOT FORGETTING THE BONUSES!
We love a bonus here at The Cut Flower Collective, so everyone who signs up will also get
- A session with a guest speaker on money mindset and imposter syndrome. You may be your own biggest critic - let us help you get out of your own way!
- A bonus training on Profit First - an amazing way to manage your turnover.
PLUS
- My new self paced course, The Business of Weddings worth £149
- My Cutting Patch Plan including my 'must grow' list, planting plans and spacings to ensure your plot is as profitable as possible, worth £49
- My Black Book of amazing suppliers to help you build your business and your patch, which is priceless!
It's not enough to just love flowers and grow them. After my start up year, I had lock down year and in both of those years I worked hard, but the thing is when it came to end of year profit, it could have been better. I knew exactly what I wanted to achieve financially but I had no idea how to get there. I wanted to work less and earn more.
Roz's Blooming Business Course made me look at my vision /goal, set targets and importantly helped me figure out who my customer was and how I was going to work with them.
Roz offered helpful tools and insights into pricing, attitudes towards money and a takeaway financial technique I could implement and earn profit straight away. Roz is honest, has been there, done it and has the t-shirt.
My advice is don't sign up just to learn. Sign up, show up and implement it straight away.
I was hesitant about investing the course at first, but to be honest I need n't have been. I'd earnt the cost back within 10 days of starting Build Your Blooming Business.
Past Student of Blooming Business
It's not enough to just love flowers and grow them. After my start up year, I had lock down year and in both of those years I worked hard, but the thing is when it came to end of year profit, it could have been better. I knew exactly what I wanted to achieve financially but I had no idea how to get there. I wanted to work less and earn more.
Roz's Blooming Business Course made me look at my vision /goal, set targets and importantly helped me figure out who my customer was and how I was going to work with them.
Roz offered helpful tools and insights into pricing, attitudes towards money and a takeaway financial technique I could implement and earn profit straight away. Roz is honest, has been there, done it and has the t-shirt.
My advice is don't sign up just to learn. Sign up, show up and implement it straight away.
I was hesitant about investing the course at first, but to be honest I need n't have been. I'd earnt the cost back within 10 days of starting Build Your Blooming Business.
Past student of Blooming Business
So, what does it cost me?
I know. You’re tired of hearing you have to spend money to make money. But not all investments are of equal value to you and your business.
“Blooming Business” is jam-packed with value that will pay out in profits.
Sixteen weeks of training, accountability and support to help you grow your business
Value £2500
Facebook Community to share and learn together
Value £ Priceless
My new course, The Businesss of Weddings Value £149
My planting plans including must grows and spacings Value £49
My Supplier List
Value £ Priceless
Time and headaches saved to build a profitable business (and make it your main source of income)
Value £ Priceless
Your Investment
£697
One time Payment
(payment plans available over 6 or 12 months)
PLUS
You can also add three hours of 121 coaching for only £300
All I can say is that if you are sitting on the fence and cant decide to do the course just shut your eyes and click that button, you wont regret it! My life is changing for the better!
Student of The Cut Flower Collective
All I can say is that if you are sitting on the fence and cant decide to do the course just shut your eyes and click that button, you wont regret it! My life is changing for the better!
Past student of The Cut Flower Collective
The Team
Meet the powerhouse behind
“Build Your Blooming Business”
Roz Chandler
CEO of Field Gate Flowers and a Marketing strategist.
Roz, together with her team in Lathbury, Milton Keynes (the home of roundabouts and concrete cows) is passionate about growing, harvesting and arranging seasonally grown British blooms.
Field Gate Flowers was established in 2012 and is a thriving flower farm.
As a child Roz loved nothing more than messing around outdoors. Her favourite memories were on a school French exchange on a farm in France. This was a long way from the New Town of Hemel Hempstead where Roz grew up.
In short Roz’s career
Roz has had a career spanning over 30 years in Marketing and Sales, running concurrently with 10 years as a Flower Farmer. There is little doubt that she is one of the only Flower farmers globally with such an extensive combined knowledge of sales and marketing with cut flower farming.
She started and grew her own digital marketing agency with over 30 staff, top clients such as Open University, Unilever, and EasyJet. Studied for a master’s in digital Strategies and her research project was on the sustainability of flower farming.
Currently a Non-executive Director of one of the largest agricultural buying groups in the UK ensuring she has an innate understanding of farming and the challenges faced. Roz runs her own successful flower farm outside Milton Keynes, in the UK - Field Gate Flowers.
Roz qualified at Cranfield University on their Business Growth and Development Programme. She has worked as an Interim Marketing Director for several multi-million-pound clients across the UK, based around the 7 levers of growth and making businesses profitable.
Your Investment
£697
One time Payment
(payment plans over 6 or 12 months available)
PLUS
You can add three hours of 121 coaching for only £300
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